Project Profile - 2015/2016 America's Cup Wolrd Series Titles

A comparison of an early animatic vs final delivery for the world feed titles for the 2015- 2016 America's Cup World Series. The animatic was created in Cinema 4D with with an edit built in After Effects. The animatic went through many revisions to adjust for things such as music changes as well as animated characters which had an effect on timing and composition. The project involved elements created in Cinema 4D, Houdini and Maya. Alembic and FBX files were used to export camera and boat animations out of Cinema and into Houdini to create the water sims and Maya for character animation, texturing and lighting. The first two shots came out of Cinema as the boat forming was created with a PolyFX modifier. The Cup was also rendered out of Cinema. Everything else was rendered out of Maya. Everything was then composited in After Effects.

A comparison of an early animatic vs final delivery for the world feed titles for the 2015 - 2016 America's Cup World Series.

The animatic was created in Cinema 4D with the shots edited in After Effects. The animatic went through many revisions to adjust for things such as music changes as well as animated characters which had an effect on timing and composition.

Style frames created for the initial pitch process, as well as being a bit of RnD early on, served as the starting point for the animatic. I built my scenes to be animation ready.

The project involved elements created in Cinema 4D, Houdini and Maya. Alembic and FBX files were used to export camera and boat animations out of Cinema and into Houdini to create the water sims and Maya for character animation, texturing and lighting. The first two shots came out of Cinema as the boat forming was created with a PolyFX modifier. The Cup was also rendered out of Cinema. Everything else was rendered out of Maya. Everything was then composited in After Effects. You can watch the final results below.

The Louis Vuitton America’s Cup has kicked off with it’s first World Series race in Portsmouth and Brandspank is right in the middle of it. In January we won a pitch to create the opening titles and on-screen look for the world feed broadcast of both the World Series and the Finals. After obtaining sign off on concept and storyboard from Larry Ellison and Russell Coutts Brandspank set about creating the opening sequence along with all graphic design and production involved in the on-air look for information graphics seen during live coverage. The final sequence aims to deliver on the brief of conveying the speed, technology and athleticism that makes America’s Cup racing such great viewing.