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Noteworthy

Some creative pieces that I've come across the past few months that are, well, noteworthy.

Deluxe's Method Studios was tapped by production company RSA to concept and create this year’s AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. The Method team wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more. CREDITS Client: AICP/RSA Project: 2016 AICP Sponsor Reel Concept, Design & Direction: Method Design Director: Rupert Burton Creative Director: Jon Noorlander Art Director: Johnny Likens Production: Method Studios NY Producer: Adrienne Mitchell VFX: Method Studios Houdini FX Artist: Tomas Slancik Houdini FX Artist: Vraja Parra Rigger: Ohad Bracha Motion Capture: House of Moves Motion Capture Supervision: Rupert Burton, Shane Griffin Music: Major Lazer - Light It Up (Remix) http://design.methodstudios.com
Agency: Wieden + Kennedy Portland Director: The Daniels Director of Photography: Larkin Sieple Art Director: Susan Land Copywriter: Edward Harrison Production Company: Prettybird Editor: Angus Wall Editorial Company: Rock Paper Scissors Country: United States Released: August 2016
DixonBaxi changes the game for Premier League DixonBaxi have designed and created a radical new TV experience for the world’s most watched football league. Changing the game for over 2 billion fans around the world. Football will never be the same. Show titles, in-match graphics, augmented-reality, touch-screen, studio graphics, all united by a unique ‘Field of Play’ motion behaviour and an epic, official Premier League soundtrack.

3D Printed Dancer and a Soup Ad...

Two pieces of work that are pretty darn impressive.

First up, The Mill's work for The Chemical Brothers Wide Open video. It's just amazing.

The Chemical Brothers - Wide Open feat. Beck Director: Dom & Nic http://www.domandnic.com Producer: John Madsen Choreographer: Wayne McGregor Dancer: Sonoya Mizuno Taken from the new album 'Born In The Echoes' out now.

Next up, is a miso soup ad from Japan. I'm not sure how I feel about the fact that a soup ad exists that is better then anything in my portfolio. Any way, it's epic so enjoy.

世界初のかわいい味噌汁（原宿味）とは マルコメと「KAWAII」を世界に発信するアソビシステムが コラボして開発した、これまでにない新しい味噌汁です。 「カワイイ！」と呼びかけると、ひとはカワイクなると言われます。 では「カワイイ！」と呼びかけると、味噌もカワイくなるのか？ 東京・ロンドン・パリでたくさんの方に味噌にむかって 「カワイイ！」と叫んでもらいました。その数、２０２３回。 つまり、2023 Kawaii！ その集めた声を、長野工場の味噌にも聴かせて、商品化。 「味噌」も「具」もカワイイ味噌汁です。 ＊＊＊ 彼は、言った。かわいくなったね、と。 でも、ママは、言った。昔はかわいかったのにと。 それは私に向けられた曖昧な言葉。「かわいい」、の定義をおしえて He told me I got "kawaii" (pretty) . But my mom said I used to be so "kawaii" (cute). They used the same vague word, "kawaii". What does it mean? かわいいとは幼くて、無垢で、純粋なもの。 清少納言は、枕草子にそう書いた。 Kawaii is young, innocent, and pure.

SKY App for Android TV Ad

Taking a break from the usual flying 3D logos to bring you a project I wrapped up last week while at Brandspank, an ad for SKY TV's Android app. It was an interesting project to work on, involving keying, tracking, and a bit for 3D for some of the character movements and phones but my proudest moment has to be the fingernail replacement around the 10 second mark Putting that on the CV!

 

SKY App for Android - 45 second TVC from Brandspank on Vimeo.

 

Two ads, two very different approaches...

Two cards ads, two very different treatments. Not sure if one ad is better then the other. The Chrysler is one heck on a way to have a brand represent so much more than the product being sold. The VW ad, well, just makes you smile. In any case two very good ads well worth watching.

Chrysler "Imported From Detroit"

VW "The Force"

 

The Gift, by Carl Erik Rinsch

An interesting mix of film making and advertising, reminds me a bit of the shorts put out by BMW a few years ago (in terms of quality/production value). This was interesting enough that I will forgive the Philips TV product placement (they did pay for this so it seems fair). This is now in the process of being turned into a feature film, shocking.

This is one of five shorts that are part of a campaign called Parallel Lines, you can view the other film over at www.cinema.philips.com.

Fun with time...

So I recently came across two very interesting pieces of video, both essentially created to advertise new products but both interesting to watch.

First up is a demo reel from I-Movix to showcase their SprintCam V3HD that was recently announced at NAB. This broadcast native HD camera can capture ultra-slow-motion solution offering frame rates of 500 to 1,000 fps with instant replay.

Next up is a really well executed piece for Philips to show case their new lince of ultra wide screen tvs. Check out the official site for the full experience but you can get a preview from the YouTube clip below.